diff --git a/README.md b/README.md
index c20db54..521bee7 100644
--- a/README.md
+++ b/README.md
@@ -52,7 +52,7 @@ We're living a _declarative renaissance_, that's why we decided to take advantag
 
 ### Copy text from another element
 
-A pretty common use case is to copy content from another element. You can do that by adding a `data-target` attribute in your trigger element.
+A pretty common use case is to copy content from another element. You can do that by adding a `data-clipboard-target` attribute in your trigger element.
 
 The value you include on this attribute needs to match another's element `id` attribute.
 
@@ -63,14 +63,14 @@ The value you include on this attribute needs to match another's element `id` at
 <input id="foo" value="https://github.com/zenorocha/clipboard.js.git">
 
 <!-- Trigger -->
-<button class="btn" data-target="foo">
+<button class="btn" data-clipboard-target="foo">
     <img src="assets/clippy.svg" alt="Copy to clipboard">
 </button>
 ```
 
 ### Cut text from another element
 
-Additionally, you can define a `data-action` attribute to specify if you want to either `copy` or `cut` content.
+Additionally, you can define a `data-clipboard-action` attribute to specify if you want to either `copy` or `cut` content.
 
 If you omit this attribute, `copy` will be used by default.
 
@@ -81,7 +81,7 @@ If you omit this attribute, `copy` will be used by default.
 <textarea id="bar">Mussum ipsum cacilds...</textarea>
 
 <!-- Trigger -->
-<button class="btn" data-action="cut" data-target="bar">
+<button class="btn" data-clipboard-action="cut" data-clipboard-target="bar">
     Cut to clipboard
 </button>
 ```
@@ -90,13 +90,13 @@ As you may expect, the `cut` action only works on `<input>` or `<textarea>` elem
 
 ### Copy text from attribute
 
-Truth is, you don't even need another element to copy its content from. You can just include a `data-text` attribute in your trigger element.
+Truth is, you don't even need another element to copy its content from. You can just include a `data-clipboard-text` attribute in your trigger element.
 
 <a href="http://zenorocha.github.io/clipboard.js/#demo-text"><img width="147" alt="example-1" src="https://cloud.githubusercontent.com/assets/398893/10000347/6e16cf8c-6050-11e5-9883-1c5681f9ec45.png"></a>
 
 ```html
 <!-- Trigger -->
-<button class="btn" data-text="Just because you can doesn't mean you should — clipboard.js">
+<button class="btn" data-clipboard-text="Just because you can doesn't mean you should — clipboard.js">
     Copy to clipboard
 </button>
 ```
diff --git a/src/clipboard-action.js b/src/clipboard-action.js
index 8e1c926..4462397 100644
--- a/src/clipboard-action.js
+++ b/src/clipboard-action.js
@@ -16,7 +16,7 @@ class ClipboardAction {
         this.selectedText = '';
 
         if (this.text && this.target) {
-            throw new Error('Multiple attributes declared, use either "data-target" or "data-text"');
+            throw new Error('Multiple attributes declared, use either "data-clipboard-target" or "data-clipboard-text"');
         }
         else if (this.text) {
             this.selectFake();
@@ -25,7 +25,7 @@ class ClipboardAction {
             this.selectTarget();
         }
         else {
-            throw new Error('Missing required attributes, use either "data-target" or "data-text"');
+            throw new Error('Missing required attributes, use either "data-clipboard-target" or "data-clipboard-text"');
         }
     }
 
@@ -144,7 +144,7 @@ class ClipboardAction {
         this._action = action || 'copy';
 
         if (this._action !== 'copy' && this._action !== 'cut') {
-            throw new Error('Invalid "data-action" value, use either "copy" or "cut"');
+            throw new Error('Invalid "data-clipboard-action" value, use either "copy" or "cut"');
         }
     }
 
@@ -166,7 +166,7 @@ class ClipboardAction {
             this._target = document.getElementById(target);
 
             if (!this._target) {
-                throw new Error('Invalid "data-target" selector, use a value that matches an ID');
+                throw new Error('Invalid "data-clipboard-target" selector, use a value that matches an ID');
             }
         }
     }
diff --git a/src/clipboard.js b/src/clipboard.js
index 9c5240a..b1e447d 100644
--- a/src/clipboard.js
+++ b/src/clipboard.js
@@ -30,10 +30,12 @@ class Clipboard extends Emitter {
             this.clipboardAction = null;
         }
 
+        const prefix = 'data-clipboard-';
+
         this.clipboardAction = new ClipboardAction({
-            action  : e.delegateTarget.getAttribute('data-action'),
-            target  : e.delegateTarget.getAttribute('data-target'),
-            text    : e.delegateTarget.getAttribute('data-text'),
+            action  : e.delegateTarget.getAttribute(prefix + 'action'),
+            target  : e.delegateTarget.getAttribute(prefix + 'target'),
+            text    : e.delegateTarget.getAttribute(prefix + 'text'),
             trigger : e.delegateTarget,
             emitter : this
         });
diff --git a/test/clipboard-action.js b/test/clipboard-action.js
index d7b16e4..1f953b0 100644
--- a/test/clipboard-action.js
+++ b/test/clipboard-action.js
@@ -20,7 +20,7 @@ describe('ClipboardAction', () => {
     });
 
     describe('#constructor', () => {
-        it('should throw an error since both "data-text" and "data-target" were passed', done => {
+        it('should throw an error since both "data-clipboard-text" and "data-clipboard-target" were passed', done => {
             try {
                 new ClipboardAction({
                     text: 'foo',
@@ -28,26 +28,26 @@ describe('ClipboardAction', () => {
                 });
             }
             catch(e) {
-                assert.equal(e.message, 'Multiple attributes declared, use either "data-target" or "data-text"');
+                assert.equal(e.message, 'Multiple attributes declared, use either "data-clipboard-target" or "data-clipboard-text"');
                 done();
             }
         });
 
-        it('should throw an error since neither "data-text" nor "data-target" were passed', done => {
+        it('should throw an error since neither "data-clipboard-text" nor "data-clipboard-target" were passed', done => {
             try {
                 new ClipboardAction({
                     action: ''
                 });
             }
             catch(e) {
-                assert.equal(e.message, 'Missing required attributes, use either "data-target" or "data-text"');
+                assert.equal(e.message, 'Missing required attributes, use either "data-clipboard-target" or "data-clipboard-text"');
                 done();
             }
         });
     });
 
     describe('#set action', () => {
-        it('should throw an error since "data-action" is invalid', done => {
+        it('should throw an error since "data-clipboard-action" is invalid', done => {
             try {
                 new ClipboardAction({
                     text: 'foo',
@@ -55,21 +55,21 @@ describe('ClipboardAction', () => {
                 });
             }
             catch(e) {
-                assert.equal(e.message, 'Invalid "data-action" value, use either "copy" or "cut"');
+                assert.equal(e.message, 'Invalid "data-clipboard-action" value, use either "copy" or "cut"');
                 done();
             }
         });
     });
 
     describe('#set target', () => {
-        it('should throw an error since "data-target" do not match any element', done => {
+        it('should throw an error since "data-clipboard-target" do not match any element', done => {
             try {
                 new ClipboardAction({
                     target: 'foo'
                 });
             }
             catch(e) {
-                assert.equal(e.message, 'Invalid "data-target" selector, use a value that matches an ID');
+                assert.equal(e.message, 'Invalid "data-clipboard-target" selector, use a value that matches an ID');
                 done();
             }
         });
diff --git a/test/clipboard.js b/test/clipboard.js
index 5e54b37..fb4e963 100644
--- a/test/clipboard.js
+++ b/test/clipboard.js
@@ -28,7 +28,7 @@ describe('Clipboard', () => {
         before(() => {
             global.button = document.createElement('button');
             global.button.setAttribute('class', 'btn');
-            global.button.setAttribute('data-text', 'foo');
+            global.button.setAttribute('data-clipboard-text', 'foo');
             document.body.appendChild(global.button);
 
             global.event = {