diff --git a/index.html b/index.html
index cfe776e..5f9a72a 100644
--- a/index.html
+++ b/index.html
@@ -26,6 +26,14 @@ allowtransparency="true" frameborder="0" scrolling="0" width="156" height="30"><
     </header>
 
     <main class="wrap">
+        <h1 id="why">Why</h1>
+
+        <p>Copy text to the clipboard shouldn't be hard. It shouldn't require dozens of steps to configure or hundreds of KBs to load. But most of all, it shouldn't depend on Flash or any bloated framework.</p>
+
+        <p>That's why clipboard.js exists.</p>
+
+        <p>And remember <a href="https://www.youtube.com/watch?v=b23wrRfy7SM">with great power comes great responsibility</a>.</p>
+
         <h1 id="install">Install</h1>
 
         <p>You can get it on npm.</p>